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The Brand
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. The company was founded in 1964, by Bill Bowerman and Phil Knight, and officially became Nike, in 1971. The company takes its name from Nike, the Greek goddess of victory.
Sustainability Support
Nike is on a journey to help protect the planet, and with it, the future of sport. This spring and summer, Nike launches a variety of seasonal collections that scale sustainable materials and methods to help Nike accomplish some of its ambitious 2025 sustainability targets — like reducing its greenhouse gas emissions by half a million tons and diverting 100 percent of waste from its extended supply chain out of landfills. These capsules, which cover popular apparel and footwear silhouettes, from Tech Pack to the Air Max Motif, show the impact Nike can have when it scales its innovations.
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