The Brand
Since 1913 Prada has been synonymous with avant-garde style. His intellectual universe unites concept, structure and image, through codes that transcend trends. His fashion transcends the product: it is the translation of the conceptual into a universe that becomes a point of reference for those who love to experiment, challenging conventions. With its innovative approach, which draws inspiration from an unconventional observation of society, Prada elaborates languages that go beyond trends. Statements arise from an investigation of areas far from fashion, such as art, cinema and photography.
Sustainability Support
The Prada Group has consistently run its business in harmony with the places where it operates and with respect for the environment. This promotes virtuous behaviour that contributes to sustainable growth and provides an example of good practice for the entire industry. The Prada Group has been investing for a long time in energy efficiency, with the objective of reducing Greenhouse gas emissions, positively contributing to the global goal of fighting climate change.
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